Job Description

Job Title: Creator Content Strategist (TikTok Shop & Social Commerce)

About US

OXYENERGY,a rapidly expanding DTC supplement brand with its U.S. branch based in Costa Mesa, CA, is on a mission to craft science-backed, content-native wellness products that strike a chord with the next generation of consumers.

Key Responsibilities

1. Content Strategy & Script Development

• Develop compelling content strategies and creative briefs that align with brand campaigns, product positioning, and target audiences.
• Write, edit, and refine video scripts, storyboards, and shot lists tailored to diverse creator personalities and formats (TikTok, Reels, Shorts).
• Apply platform-specific storytelling frameworks (hook-build-reveal-CTA) and viral content structures to maximize engagement and watch time.

2. Creator Collaboration & Guidance

• Serve as the creative partner and point of contact for mid- to top-funnel creators, guiding them from concept to execution.
• Pitch fresh, trend-based ideas that excite creators and align with campaign goals.
• Ensure all content reflects brand voice and adheres to TikTok Shop compliance guidelines.

3. Trend Spotting & Content Innovation

• Track emerging trends, memes, sounds, and creator formats , identifying opportunities for timely participation.
• Build and update content playbooks and repeatable frameworks (e.g., “creator-ready viral hooks,” “product-demo angles”) based on performance insights.
• Experiment with new storytelling formats and creator collaboration models to keep the brand ahead of the curve.

4. Performance Tracking & Optimization

• Monitor content performance metrics (views, engagement rate, watch-through, CTR, GMV contribution).
• Provide data-driven insights and actionable feedback to creators for continuous improvement.
• Summarize campaign learnings and share best practices to inform future content strategies.

Qualifications

Must-Have

• 2+ years of hands-on experience in social or influencer marketing, ideally for DTC, eCommerce, or TikTok Shop brands.
• Strong understanding of TikTok, Instagram, and YouTube short-form ecosystems , including U.S. content trends and algorithm mechanics.
• Proven track record of growing social engagement and linking content performance to sales or conversion metrics.
• Excellent copywriting and visual storytelling skills , with an intuitive sense of what hooks audiences fast.
• Familiar with content management and analytics tools such as TikTok Creator Center, Meta Business Suite, Sprout Social, or similar.

Nice-to-Have

• Experience in creator collaboration or community building , especially within social commerce or affiliate programs.
• Passion for health, wellness, or supplement products , with the ability to translate functional benefits into lifestyle narratives.
• Experience managing product seeding and sample logistics for creator campaigns.

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